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At DAS, we understand the importance of realizing Return on Investment (ROI) when it comes to monetizing your content assets via Streaming or Downloadable Media Delivery. Having a fully transparent view into the usage of the streaming or downloadable content allows our clients to focus on marketing resources and initiatives that maximize the ROI and improve quality of content and overall end user experience.
DAS Content Delivery Analytics service is accessible through our unique DAS Portal application and is a value added free service available to each of our Streaming or Downloadable Media Delivery Service customers. DAS Content Delivery Analytics service provides over 50 multi-dimensional reports that give executives and managers unique insight into what their customers/end users are really interested in. This has proven to provide a great resource for measuring the effectiveness of promotional campaigns, press releases and affiliate/partner programs.
Below is only a small subset of analysis report categories available through DAS Content Delivery
Traffic Statistics
- Yearly, Monthly, Weekly, Daily, Hourly
- Timeslot Analysis
End User Demographics
- Countries, World Regions, Organizations
- Visitors and Visitor History
- Click Stream behavior (detailed reports on actual actions of each user while accessing Streaming Media.
- Session Distributions
Clip Access Information (Streaming Media)
- Most Popular Clips (including history)
- Clip Viewing Times and Transfer Rates
- Least Played Clips
- First Entry Clips (including history)
- Max Concurrent Connections per Clip
- Percentage Streamed per Clip
- Uninterrupted Plays per Clip
- Average Forwards per Clip
- Average Rewinds per Clip
- Media Types
File Access Information (Downloadable Media)
- File Downloads (including history)
- File Downloads History
- File Types
- Referrer Sites (including history)
Marketing
- Circulation Frequency
- Loyalty
- Time Online
In addition to the categories above, DAS Content Delivery Analytics service provides a set of reports that allow reviewing End Users' Systems, Content Errors, Detailed URL History, Transfer Rates per Clip, Transferred Data, Authenticated Users and many others.
Each report comes with a "Help Card" that helps understand the report and provides detailed description of each data element that was analyzed.
While for most of our clients make extensive of our standard reports available through DAS Content Delivery Analytics, DAS proprietary flexible and extendable reporting and content delivery analysis framework allows our professional service organization effectively engage in custom reporting and analysis projects.
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